{"id":38857,"date":"2022-04-29T14:09:07","date_gmt":"2022-04-29T12:09:07","guid":{"rendered":"https:\/\/2022.fim-6days.com\/?p=38857"},"modified":"2022-05-13T20:08:02","modified_gmt":"2022-05-13T18:08:02","slug":"airoh-confirme-comme-partenaire-principal-des-isde-fim-jusquen-2024","status":"publish","type":"post","link":"https:\/\/2022.fim-6days.com\/fr\/airoh-confirme-comme-partenaire-principal-des-isde-fim-jusquen-2024\/","title":{"rendered":"AIROH confirm\u00e9 comme partenaire principal des ISDE FIM jusqu’en 2024"},"content":{"rendered":"

La FIM est tr\u00e8s heureuse de confirmer qu’AIROH a accept\u00e9 de prolonger son partenariat avec les Six Jours Internationaux d’Enduro (ISDE) FIM jusqu’en 2024, ce qui permettra \u00e0 la marque italienne de casques de rester le partenaire principal pour les trois prochaines ann\u00e9es. Cette ann\u00e9e, les ISDE, qui se d\u00e9rouleront au Puy-en-Velay, en France, du lundi 29 ao\u00fbt au samedi 3 septembre, verront \u00e9galement AIROH devenir le premier sponsor de nom d’une \u00e9preuve sp\u00e9ciale, cette nouvelle opportunit\u00e9 marketing \u00e9tant introduite lors de l’\u00e9dition fran\u00e7aise.\u00a0<\/strong><\/p>\n

En tant que partenaire principal des ISDE, AIROH continuera \u00e0 b\u00e9n\u00e9ficier du plus haut niveau d’exposition de sa marque tout en conservant l’exclusivit\u00e9 de sa cat\u00e9gorie de produits. De plus, AIROH aura la possibilit\u00e9 d’explorer et d’exploiter les innombrables activit\u00e9s que cette comp\u00e9tition unique et historique peut offrir.<\/p>\n

AIROH est devenu le partenaire principal des ISDE \u00e0 Kosice, en Slovaquie, en 2015 et, \u00e0 ce titre, le fabricant italien de casques a l’honneur d’\u00eatre le sponsor le plus fid\u00e8le de l’\u00e9v\u00e9nement au cours des huit derni\u00e8res ann\u00e9es. \u00c0 chaque \u00e9dition des ISDE pendant cette p\u00e9riode, AIROH a lanc\u00e9 une version sp\u00e9ciale de son casque Aviator.<\/p>\n

De 2022 \u00e0 2024, AIROH continuera \u00e0 exploiter son accord de licence 6DAYS, avec une nouvelle \u00e9dition limit\u00e9e de son casque haut de gamme AVIATOR 3 pr\u00e9vue pour chaque \u00e9dition des ISDE au cours des trois prochaines ann\u00e9es. Cette ann\u00e9e, AIROH lancera \u00e9galement une version 6DAYS de son mod\u00e8le WRAAP, plus abordable, afin de toucher \u00e9galement les jeunes pilotes tout-terrain. Les deux mod\u00e8les en \u00e9dition limit\u00e9e seront lanc\u00e9s cet \u00e9t\u00e9, avant les ISDE en France.<\/p>\n

Une fois de plus, AIROH aura une pr\u00e9sence forte et pro\u00e9minente aux ISDE de cette ann\u00e9e, avec la marque clairement visible sur la piste, et aussi dans le paddock o\u00f9 ils pr\u00e9senteront et vendront leurs produits tout en fournissant une assistance aux pilotes professionnels et amateurs depuis leur camion de service de course bien \u00e9quip\u00e9.<\/p>\n

Fabio Muner, directeur Marketing et Digital FIM<\/strong>, est ravi de prolonger cet important partenariat : \u00ab\u00a0AIROH est l’une des marques les plus actives dans le secteur du tout-terrain, et le fait qu’elle poursuive et \u00e9tende son association avec les ISDE est une d\u00e9claration massive en termes de statut marketing de cet \u00e9v\u00e9nement. Le fait qu’AIROH soit maintenant notre plus ancien partenariat ISDE t\u00e9moigne de l’excellent travail et du succ\u00e8s que nous avons obtenu gr\u00e2ce \u00e0 notre collaboration \u00e9troite et positive.\u00a0\u00bb<\/em><\/p>\n

\u00ab\u00a0Il est clair qu’AIROH est une marque qui ne reste jamais immobile, donc le fait de les avoir comme premier sponsor de nom pour les essais sp\u00e9ciaux et de les voir inclure leur mod\u00e8le WRAAP dans leur gamme limit\u00e9e 6DAYS montre que nous d\u00e9veloppons et augmentons \u00e9galement les opportunit\u00e9s que nous pouvons offrir et fournir \u00e0 nos partenaires. Nous attendons avec impatience le lancement des deux nouveaux casques AIROH pour l’ISDE plus tard dans l’ann\u00e9e et nous avons h\u00e2te de travailler \u00e0 nouveau avec eux lors de l’\u00e9v\u00e9nement de cette ann\u00e9e et des \u00e9ditions futures \u00e9galement.\u00a0\u00bb<\/em><\/p>\n

Antonio Locatelli – Directeur G\u00e9n\u00e9ral AIROH<\/strong> a ajout\u00e9 : \u00ab\u00a0Notre passion pour le monde de la course n’est pas un secret, nous faisons toujours de notre mieux pour faire correspondre cet amour \u00e0 notre travail ; il n’y a pas de meilleure fa\u00e7on de le faire que de collaborer avec les Six jours internationaux d’enduro de la FIM (ISDE) pour trois ann\u00e9es suppl\u00e9mentaires. C’est vraiment un honneur d’\u00eatre, une fois de plus, le partenaire principal et le sponsor officiel des casques du plus grand et du plus ancien rendez-vous off-road de la saison ; la FIM nous a confi\u00e9 la s\u00e9curit\u00e9 des pilotes pour quelques ann\u00e9es encore et pour nous c’est une \u00e9norme opportunit\u00e9 et un grand plaisir, nous sommes impatients de lancer notre dernier graphique de casque d\u00e9di\u00e9 aux Six Days France. Nous sommes tellement fiers et excit\u00e9s de poursuivre cette collaboration, aussi parce que, apr\u00e8s tout, l’Enduro est une partie fondamentale de notre ADN.\u00a0\u00bb<\/em><\/p>\n<\/div>

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